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You want to ensure that Google and other SEs only see one domain so you don’t penalized for duplicate content (www and non-www indexed pages are not the same and counted as duplicates). .htaccess To redirect to domain.com and 301 existing pages: RewriteEngine On RewriteBase / RewriteCond %{HTTP_HOST} ^www.domain.com$ [NC] RewriteRule ^(.*)$ http://domain.com/$1 [R=301,L] To redirect to www.domain.com and 301 existing pages: RewriteEngine [...]