This question has been going around for a long time and has been a topic of great debate. While reading the latest Sitepoint Tech Times I remember reading guidlines posted on the Official Google Webmaster Blog that covers this very topic and is an excellent read.
There is one very important section titled “Does that mean I should avoid rewriting dynamic URLs at all?“. Based on Google’s recommendation rewriting is not suggested from an SE perspective (though the article mentions that more readable URLs help with click through rates).
Yes, dynamic URLs make the URL pretty but I’m with Google on this one. For web applications/sites that are not trying squeeze every possible ounce of SEO there is nothing wrong with the good old query string parameters to pass data.
If you have marketing campaigns you should have landing pages with a static URL to help with CTR, the small ounce of SEO boost with the optimized URL and let your web application do it’ own thing, crunch code.
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Tags: dynamic, google webmaster, rewrite, sitepoint, static url, url
[...] Maletsky presents Rewrite or not to Rewrite? posted at Website Builders Resource, saying, “This question has been going around for a long [...]
Bonus that’s brilliant, bonus for this opinion. Could I replicate this post on my site?